Clive Jackson

Analysis Of Paid Advertising

clive@sad-mac.co.uk

Artvert uses the Crack Magazine as an indicator/control documenting events and opportunities within the North East to examine and explore whether there is real diversity of events.
Artvert looks at the paid advertising structure and editorial listings within the Crack, analysing repetition in the layout and design but also actual events in the region. All results are based purely on listings, reviews and advertising within the Crack Magazine for 3 consecutive months leading up to this commission.
 Each page of the magazine is colour coded and overall size reflects actual proportions on designated pages. The diagram illustrates the dominance, frequency, design and structure of advertising within the magazine.